How Generation C is influencing Christmas purchasing for the entire family

Insights for companies engaging with the under-16 audience during the 2020 Christmas season

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Covid has made kids the family decision-makers this Christmas season

Amid all of this year’s uncertainties, this is clear: Generation C is in charge.

In this report you will learn:

  • How “present-prepping” will make the Christmas season longer than previous years
  • How families are adapting their festive behaviours to make up for the lack of travel
  • The increasing importance of digital wish lists in the Christmas purchase funnel
  • The growth of the metaverse as both playground and discover platform

Download our latest report for actionable insights in what is set to be the longest and biggest Christmas season yet.

Selected Findings


Christmas shopping has already started

Parents are already starting to to stock up on gifts. Find out where parents are going to shop and how can your brand leverage the early spenders.


Kids’ wish lists have gone digital

And 96% of parents plan to follow their kids’ wish lists. Find out what’s at the top of kids’ wish lists this Christmas season.


Christmas spending won’t end with the festive season

71% of kids prefer to receive some form of money as a Christmas gift. Find out what your brand needs to do to engage with these key decision-makers to make connections that last.

Find out how to leverage this Christmas season