In January’s edition of Toy World Magazine Sam Clough, our Global Head of Strategic Research and Insights, was invited to contribute an opinion piece on her latest research into passions, fandoms and their impact on youth audiences – which is shared below. You can check out the full edition… Read More
In October’s edition of Toy World Magazine Ben Zagorski, SuperAwesome’s CRO & GM of Ad Products was invited to contribute a Special Feature on youth marketing strategies and share his outlook for 2025 which is shared below. You can check out the full edition of Toy World Magazine… Read More
Our Metaverse Innovation team at SuperAwesome is always looking for new ways to connect brands with the audiences inside Roblox. Our branded integrations for customers like Nickelodeon, LEGO and Paramount are some of the most exciting and engaging ones out there – but it’s by tapping into… Read More
Big Tech is yet again facing heightened scrutiny for the way it is handling children’s data. TikTok faces a legal battle with the DOJ after allegedly repeatedly violating the Children’s Online Privacy Protection Act (COPPA) and a 2019 Federal Trade Commission (FTC) consent decree. According to… Read More
In an era where box office performance is less predictable than ever, animated movies are experiencing outsize success. Inside Out 2 just became Pixar’s top-grossing film of all time, while Despicable Me 4 opened to $122.6 million. The docket for 2024 is loaded, including Transformers One, Moana 2,… Read More
Afton Thatcher is SuperAwesome’s new Head of Industry for Toys in the US. Historically, brands invested heavily into linear TV ads to reach pre-schoolers – with great success. However, in this new, digital-first era, they’ve had to become more innovative as they bid to keep their brand… Read More
During the pandemic, kids and teens turned to live platforms such as Discord, Twitch, and YouTube to watch content, chat, and hang out in real time. Since then, the live trend has continued to grow in popularity, with a study from Ofcom stating that, more than half of… Read More
In 2023, the average Roblox player amended their avatar eight times a day. That number will be higher again in 2024, and not just because the items available are becoming cooler, higher fidelity, and more widely available. Firstly, there are all kinds of ways that a player… Read More
In a recent presentation at the 2024 IAB Playfronts, SuperAwesome’s Chief Strategy Officer (and general gaming expert), Nick Walters, shed light on how gaming platforms like Roblox serve as a modern-day canvas for creativity and brand interaction, especially for Gen Z and Gen Alpha. The… Read More
The kids data privacy legislative landscape is ever-changing, and it can be hard for brands to keep up with best practices. Below is a synopsis of the most salient updates, provided by SuperAwesome’s specialist policy team. If you’d like to chat with our team about how these changes could… Read More
