For brands looking to build long-term relationships with youth audiences, back-to-school season represents a critical opportunity in the annual marketing calendar. But back-to-school season is evolving, and it isn’t just about topping up on school supplies anymore, it’s also become one of the most influential moments to connect with Gen Alpha… Read More
At SuperAwesome, we believe in the power of creators. But when it comes to influencer marketing, selecting the right talent for your campaign isn’t just about choosing someone with a large following. It’s about aligning with creators who resonate with your brand values and creating content that engages your target… Read More
The streaming and Connected TV (CTV) landscape offers exciting opportunities to reach families at home, but it also brings with it significant responsibilities concerning children’s data privacy. The recent lawsuit against Roku by the Michigan Attorney General was a timely reminder of the critical importance of adhering to data… Read More
We’re delighted to share that SuperAwesome has been recognised as one of Campaign’s Best Places to Work 2025! This is a meaningful moment for us – not just because it’s an honour to be acknowledged, but because it reflects something we care deeply about: building a company where people… Read More
Big news: SuperAwesome has been selected to join Tech Nation’s Future Fifty – the UK’s most prestigious programme for scaling tech companies. It’s a huge moment for us. Not just because we’re joining the ranks of companies like Monzo, Deliveroo, and Darktrace – but because it recognises something… Read More
At SuperAwesome, we’re committed to helping our partners stay ahead of the curve when it comes to youth privacy and online safety. One of the biggest regulatory changes you need to know about is the UK’s Online Safety Act – which officially became law in late 2023. Now, in 2025,… Read More
The U.S. regulatory landscape around youth privacy and advertising is shifting rapidly. With federal agencies in transition, states escalating enforcement, and previously proposed legislation being reintroduced, brands need to stay proactive and informed. Here’s what recent developments mean for your youth marketing strategies – and how SuperAwesome helps you stay… Read More
This Women’s History Month, we’re shining a light on the incredible women who make up a big part of our senior leadership at SuperAwesome, including Fade Chuck, our Global Ad Products Operations Lead. We are committed to a diverse workforce; however, the wider Tech industry still lags behind – according… Read More
This Women’s History Month, we’re shining a light on the incredible women who make up a big part of our senior leadership at SuperAwesome, including Sheenagh Rogers, our Chief People Officer. We are committed to a diverse workforce; however, the wider Tech industry still lags behind – according to a… Read More
This Women’s History Month, we’re shining a light on the incredible women who make up a big part of our senior leadership at SuperAwesome, including Emily Rowbotham, a Senior Business Development Manager. We are committed to a diverse workforce; however, the wider Tech industry still lags behind – according to… Read More
