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5 product development challenges of building a new category

For context, today our kidtech is used by hundreds of companies (and thousands of apps) all over the world to enable safe engagement with over half a billion kids every month. This is 100x bigger than what we were thinking in the beginning.

We were building something which doesn’t exist, in an industry that doesn’t exist, for an audience which wasn’t visible. These are five key lessons we’ve learned along the way.

SafeFam certification helps brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels on the platform, and sponsored collaborations are beneficial to both the influencers and the brands.

Helping developers think about privacy at SuperAwesome

Kids are spending more time on the internet every day – but the websites and apps they use were primarily designed for use by adults.

At SuperAwesome, we’re focused on making the internet safer for kids. We hire the most talented developers we can find – but more often than not they have little to no experience in our very new sector. So our onboarding process has been designed to turn great software engineers into kidtech engineers, focused on the importance of privacy and children.