How we overcome location bias when brainstorming with remote teams
Working at SuperAwesome often means working with super talented people based thousands of miles away from you (we have offices in London, NYC, Chicago and LA, as well as joint ventures in Singapore, Australia and LatAm). We try to remove location bias in all that we do, but it’s not always easy, especially in the context of meetings and brainstorms.
Podcast: #Kidtech Episode 9: Sam Clough, kids and parents expert
In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general.
Making the internet safer for kids in LatAm: Our investment in Kids Corp
Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America.
Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every month.
How MGA uses SuperAwesome’s kid-safe OTT marketplace to reach fans
Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide.
5 product development challenges of building a new category
For context, today our kidtech is used by hundreds of companies (and thousands of apps) all over the world to enable safe engagement with over half a billion kids every month. This is 100x bigger than what we were thinking in the beginning.
We were building something which doesn’t exist, in an industry that doesn’t exist, for an audience which wasn’t visible. These are five key lessons we’ve learned along the way.
Securing Postgres clusters in privacy-led architecture
Kids Web Services (KWS) enables developers to create, build, and manage COPPA/GDPR-K compliant apps and sites aimed at under-13s. As part of operating the KWS SaaS platform within SuperAwesome, we frequently create new databases for our customers, as well as managing several large Postgres databases on RDS.
Podcast: #Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us
Bethany Koby is CEO and co-founder of Tech Will Save Us, a UK-based educational toy startup. The company’s mission is to educate and enable future-focused families to experiment creatively with technology.
3 questions every kids-focused brand should ask their media partners
Under GDPR-K and COPPA you are responsible for any data collection that happens on your site, or by your brand, even if by a third party. These are the questions you should be asking all of your agency partners (e.g. any party that plans your kid-focused campaigns or implements your media).
SafeFam certification helps brands work more safely with young YouTubers
YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels on the platform, and sponsored collaborations are beneficial to both the influencers and the brands.
