Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…
At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were.
SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US
As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits.
SuperAwesome announces investment into Kids Insights
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult.
Lessons learned rolling out SafeFam: the first kids content certification program for YouTube
Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences.
Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience.
Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers
Today we’ve announced a solution: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Announcing our new CRO for North America – Ben Zagorski
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.
The changing landscape of kids data privacy law and what comes next
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed.
China rolls out data privacy law for children
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising.