Podcast: #Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV
Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI.
Helping developers think about privacy at SuperAwesome
Kids are spending more time on the internet every day – but the websites and apps they use were primarily designed for use by adults.
At SuperAwesome, we’re focused on making the internet safer for kids. We hire the most talented developers we can find – but more often than not they have little to no experience in our very new sector. So our onboarding process has been designed to turn great software engineers into kidtech engineers, focused on the importance of privacy and children.
Children will influence over $21B in US back-to-school spending
Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire, 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. Generation Alpha are influencing household decisions all year round – but never more so than during the all-important back-to-school period.
Jimmy Butchart is SuperAwesome’s new Commercial Operations head
YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement.
COPPA-compliant programmatic advertising with our KidSafe Filter
The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad buying is through a dedicated kidtech solution.
Podcast: #Kidtech Episode 6: Emma Scott, CEO Beano Studios
In Episode 6 of #Kidtech, Emma Scott, CEO of Beano Studios, speaks to Dylan Collins about how a long career of disruption has culminated in building a digital platform around the UK’s best-loved and longest-running children’s comic. Beano Studios, a rebellious entertainment network powered by creativity, data and insight, has succeeded where others have failed, integrating their historic brand into the new digital ecosystem.
TikTok COPPA fine ups the stakes in kids digital privacy
The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law.
How we scale our kid-safe technology using Kubernetes
At SuperAwesome, we build technology that makes the internet safer for kids. Every month, we handle requests from hundreds of millions of kids located all around the world. These kids use their devices moderately in the morning, a little bit during the day, and a lot in the evening. As a result, we had to build highly scalable systems that would respond automatically to that demand.
Podcast: #Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement
In Episode 5 of #KidTech LEGO’s Senior Global Director for Digital Consumer Engagement, Rob Lowe, discusses LEGO Life, their groundbreaking social network for kids with SuperAwesome’s Dylan Collins.
