SuperAwesome announces investment into Kids Insights
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult.
Lessons learned rolling out SafeFam: the first kids content certification program for YouTube
Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences.
Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience.
Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers
Today we’ve announced a solution: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Announcing our new CRO for North America – Ben Zagorski
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.
The changing landscape of kids data privacy law and what comes next
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed.
China rolls out data privacy law for children
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising.
The top 5 kids trends so far in 2018
In January we revealed Kids’ Trend Predictions for 2018 – as chosen by kids and submitted on our PopJam platform. They suggested slime, unicorns, fidget spinners, squishies and iPhones would be the top trends for 2018.
Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids
At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play.
