Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult.
Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences.
Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience.
Today we’ve announced a solution: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed.
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play.