At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong.
At the end of Q1 we checked back in with the PopJammers to see what was trending, and the Floss dance, Fortnite, Roblox, slime and squishies topped the charts. Now, heading into the latter half of 2018, we’re seeing new trends, as well as some brand-new takes on their existing faves... Read More
At SuperAwesome, we’re focused on building solutions for a new set of problems that haven’t really existed before (the internet has never had this many under-13 users). Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across… Read More
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome's US business rapidly expanding, we're adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we're pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America. Read More
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Read More
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
Recently China published the Personal Information Security Specification which, together with the country’s new 2016 Cyber Security Law, establishes specific digital data privacy protections for children under the age of 14. Read More
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. Read More
In our first quarterly review of 2018, we surveyed PopJammers across the UK, US and Australia to reveal what’s been trending with kids so far this year.
SPOILERS: Fortnite and the Floss are HUGE. Read More
With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected?
At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play. Read More
Mattel's CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market.
Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment. Read More
An academic study published this week reveals that thousands of kids’ apps are collecting and transmitting personal information to third parties, in possible breach of COPPA (and soon, GDPR-K).
The research from academics at the University of California at Berkeley is the most comprehensive ever done to assess the data collection and sharing practices of the most popular kids’ games and apps, and the results were covered in The Guardian and elsewhere.
It demonstrates how hard it is to comply with COPPA using existing ad technology built for the adult market, vs kidtech that is based on zero-data collection. And it usefully highlights the lack of common frameworks and standards between the regulators, the app stores and developers. Read More
