Click here to listen! How do we focus screen time on quality over quantity? What’s the best measurement of engagement in children’s gaming? And whatever happened to Barbie Guitar Star? Clark Stacey, CEO of WildWorks, the kids games developer best known for the Animal Jam series joins us on #Kidtech to tackle these questions. Read More
SuperAwesome was proud to be one of the 2000+ organisations supporting this year’s Safer Internet Day. Read More
As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our podcast series, #Kidtech, hosted by SuperAwesome CEO Dylan Collins and featuring interviews with the people who are shaping the global digital kids sector. Read More
Apps and games that need to collect personally identifiable information (PII) from kids require the parents to give their consent. Given the sensitive nature of this information, we take extra measures to make sure that the parent of the child is really the one giving the consent. Under COPPA and GDPR-K, one of the ways to do so is by performing a credit card transaction for a small charge ($1). Here are some of the interesting things we’ve learned while iterating on our parental consent flows: Read More
Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as a university, offering our team both personal and professional development opportunities wherever we can. As part of that commitment, we’re incredibly pleased to announce the appoint of Sheenagh Rogers as our Global HR Director. Read More
Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much greater degree of digital financial independence, thanks to apps like Go Henry, and so digital spending no longer necessarily comes directly through the parents. Read More
At SuperAwesome, we spend a lot of time thinking about the requirements for an internet that is now used by vast numbers of children (versus it’s original design, which was solely for adults). GDPR-K is rapidly being followed by new children’s laws in many countries that are based on the same principles -- data minimisation and privacy by design. The #kidtech movement is about eliminating (not just reducing) the risk of kids personal data collection as much as possible. Here’s why we believe that a zero-data internet is the only solution to the growing problem of kids digital privacy online. Read More
A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year's league table at #64. Read More
The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges. Read More
If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create barriers to engagement for your easily-distracted young audiences. Here’s what you need to remember: Read More
