COPPA turns 20: How it has impacted data privacy law for children
The pioneering law protecting children’s activity online, COPPA, is 20 years old this week. Read More
Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…
At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids (the kids themselves) were pretty spot on. Read More
SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US
As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards… Read More
SuperAwesome announces investment into Kids Insights
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. Read More
How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos
The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content. Tankee aims to solve this problem by creating the first safe destination for 6-12 kids to enjoy gaming videos. Read More
Lessons learned rolling out SafeFam: the first kids content certification program for YouTube
Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences. Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience. Read More
Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers
Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the… Read More
Dance Moves and Horror Games: The top kids’ trends of Q2 2018
At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong. At the end of Q1 we checked back in with the PopJammers to see what was trending, and the Floss dance, Fortnite, Roblox, slime and squishies topped the charts. Now, heading into the latter half of 2018, we’re seeing new trends, as well as some brand-new takes on their existing faves... Read More
How SuperAwesome uses Hack Days to build new kidtech products
At SuperAwesome, we’re focused on building solutions for a new set of problems that haven’t really existed before (the internet has never had this many under-13 users). Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across… Read More
Announcing our new CRO for North America – Ben Zagorski
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome's US business rapidly expanding, we're adding to the team to enable us to maintain our dominance in the kids digital ecosystem. To that end, we're pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America. Read More
