The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two dealt with defining and articulating your compliance strategy. Part Three covers how best to revise your privacy notices. Once you have regained control over the data collection that happens on your site or app (Part One), and have determined ‘who you are’ under GDPR-K (Part Two), it’s time to rewrite your terms of service and privacy policies. Read More

The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two deals with defining and articulating your compliance strategy. Read More

Announcing Tim Weller, our Non-Exec Chairman

High growth companies aren't just about the operating teams, they also need great boards to support (so often an afterthought). After many months of searching, we've found a great Non-Exec Chairman to join SuperAwesome's board. I'm delighted to welcome Tim Weller to the family. Read More

How platforms built for kids are giving them a political voice

2017 was the year of the “youthquake.” Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers. What’s this got to do with kids’ social platforms? Hear me out. Read More

How we hire engineers to build kid-safe technology

So you’re interested in joining SuperAwesome. You probably already fell in love with our mission - “Making the internet a safer place for kids” - and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that we’re really innovating the kidtech industry, and that over 250 companies use our technology to ensure safe digital engagement with kids around the world. The good news is that we’re always looking for great engineers - and the other good news is that I’m here to help to familiarise you with our hiring process. Read More

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences. Read More

How do kids think about online safety?

Safer Internet Day’s messaging this year is to “Create, connect and share respect: A better internet starts with you" - and no one wants this more than the latest generation. We’re proud to celebrate Safer Internet Day on the industry's biggest kid-safe social-content platform, PopJam. With millions of kids engaging with hundreds of channels, we asked them to give us their tips for online safety. Read More

The emerging kids trend of Original Characters

Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers - or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity and creativity still exists on the digital playground. On PopJam, we see this most clearly in the evolution of Original Characters. So, what are they? Read More