Reacting to Covid-19, Trolls: World Tour (TWT) is the first major theatrical release to go direct-to-digital. It’s a radical shift in strategy to reach kids and family.
Is this a Covid-19 once-off or a trend that will massively disrupt the kids’ movie landscape?
How should content owners and stakeholders in the family movie ecosystem react?
We surveyed 350 kids and parents across the US to understand which elements of this huge shift will be permanent.
In this report we look at:
- What the success of TWT demonstrates about the decision-making power of kids at home
- How families are turning at-home viewing into a major event
- How studios should be thinking about the future of family movie releases