Netflix recently announced that while their subscription numbers are growing abroad, with Asia-Pacific as the fastest-growing segment, growth has slowed in the US. 

The streaming wars commenced in earnest last year, with the launch of Disney+; but it’s now becoming clear just how much influence kids will have over the household choice of streaming platforms. 

Disney + has already entered the  list of favourites for younger kids and teens. Over 10% 1 of all kids are already using Disney +, a remarkable achievement given it only launched 2 months ago (currently, 7 out of 10 kids use Netflix1).    

Netflix owns properties such as Stranger Things, which has enjoyed incredible success with teen and tween audiences, but Disney+’s wide selection of Marvel and Disney favourites is clearly resonating.

Given that 59%2 of US parents say that their children influence their TV subscription choice we expect Disney + to make further inroads into the VOD family domain. 


If you’re interested in staying on top of technology and kidtech news, we publish several kids industry newsletters which now have over 10k subscribers reading monthly. Sign up now!

Sources:

1 The Insights People Kids Insights data portal – search dates 27.7.18-27.1.19 and 27.7.19-27.1.20 (YOY comparison)

2 SuperAwesome’s Family Democracy Study, q1 and 2 2019

Please follow and like us: