Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song.
Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience. Read More
In Episode 16 of #Kidtech, Will Spence, Global Managing Partner at Initiative, the agency responsible for LEGO’s business globally sits with SuperAwesome CEO Dylan Collins to discuss Will’s vast media agency experience and his thoughts on the future. An agency veteran, Will shares his thoughts on the seismic… Read More
Chasing millions of installs is not the sole measure of success - how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates. Read More
We’ve recently unveiled our plans for Rukkaz: a video platform designed for family creators, responsible advertisers and kids. Rukkaz is built with privacy-by-design and safe community as first principles (we talked about our guiding principles in an earlier post). Read More
Containers are a critical part of SuperAwesome's infrastructure, allowing us to grow very rapidly without losing focus on our goals.
Sometimes, some really simple changes can allow you to save you money, build simpler infrastructure, ensure a better developer experience, and reduce maintenance. Read More
By the time a child is 13, advertising platforms designed for adults will have captured over 72 million pieces of data on them, sharing that personal information with hundreds of other companies. Fundamentally, children are using an internet which was never designed for them. CEO Dylan Collins took to the stage at VivaTech earlier this year to talk about why the solution to this problem isn't coming from Silicon Valley... Read More
In Episode 15 of #Kidtech, Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform) and Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector discuss the topic of family democracy and children’s influence on purchasing. Sam and… Read More
Michael Ouweleen, Chief Marketing Officer for Adult Swim and co-writer of Harvey Birdman, took to the stage at Collision Conference 2019 with SuperAwesome's Dylan Collins to discuss the creative direction and strategic leadership needed to achieve multi-platform success. Read More
About six months ago we started work on Rukkaz, a video platform designed for the needs of kids and family content creators. We thought it was a good time to start talking about details. Patrick Frater in Variety was kind enough to spend some time with us and has… Read More
In 2018, kids were 40% of all new internet users globally. Across the world, new laws for kids privacy, screen-time and online identity are being passed in reaction to this trend. This has significant impacts for the world's biggest technology companies. Read More
