We started SuperAwesome in 2013 with the mission to make the internet safer for kids. The key to achieving that kind of impact has always been scale. The bigger we are, the more our products are adopted, the more that children are engaging with a safer digital environment.
To help achieve that vision, we’ve brought on board some great investors like Mayfair Equity Partners, Hoxton Ventures, Harbert European Growth and most recently Microsoft’s M12 (not to mention far-sighted angel investors like Paul Kenny, James Fairclough, Chris Smith, Matteo Berlucchi and others). Today, SuperAwesome’s platform is used by hundreds of amazing customers, powers thousands of kids digital experiences and delivers over 12B kid-safe transactions every month.
Sitting down with our team at our most recent Global Gathering (our Zoom-based offsite), we sketched out plans for the next couple of years: to double our scale, enabling over 22B monthly kid-safe transactions and a much safer internet for children everywhere.
But what if we had access to a platform and reach that accelerated us even faster?
That question was the start of a discussion which began many months ago at a (pre-lockdown) dinner in Cary, North Carolina. It concludes today as I’m delighted to announce that we have agreed to be acquired by Epic Games, joining their family while continuing our mission as SuperAwesome (see the announcement here).
Tim Sweeney and his team understand the importance of responsibly engaging with kids and parents. They’re also incredibly serious about privacy. It’s a set of values that instantly became apparent when Tim and I began discussing a partnership.
Joining Epic Games means many things. It means continued (and indeed greater) support for our customers: developers, content-owners and brands who want to do more for kids. It means continued investment in kidtech solutions to help the overall ecosystem. Ultimately (and crucially), it’s a step-change in making the internet safer for kids. We have always been proud of our mission. We’re even prouder to do it with a principles-driven company like Epic Games.
I’m so incredibly grateful for the work our team (past and present) has done to reach this point. Today the next chapter of SuperAwesome begins and I’m as excited as I was on day one.
