We’re excited to share some big news: SuperAwesome has acquired Starglow Media, the world’s largest independent kids and family audio ecosystem.

In 2024, we announced SuperAwesome’s management buyout from Epic Games. While we’re still proud to count Epic as an investor and are grateful for their support with this transaction, this is our first acquisition as an independent company. When we started this chapter, we wanted to build the dominant platform to engage Gen Alpha and Z everywhere they are.

Audio was a missing piece. It’s not now.

Why Audio Matters

The industry’s been sleeping on audio for young people. Think of any teen you know – they probably have AirPods welded to their ears throughout the day – 67% of US children now listen to podcasts monthly, 48% weekly, and Spotify’s the #1 app among young teens.

To put it into context, Starglow delivered more streams in H1 2025 than a top 10 Netflix show (total SGM streams in H1 2025: 50.8m; threshold for a top 10 Netflix show by streams: 48.1m).

And families have woven audio into their daily routines, including during commutes, road trips, at bedtime, and during homework sessions.

And it’s not just the numbers. Audio is a high-trust, low-distraction medium. In a world of noisy social media sugar rushes, audio’s a soothing herbal tea. For a company on a mission to make the internet better for the next generation, audio’s a key component.

What Made Starglow Media Stand Out?

Jed Baker and his team have built something remarkable in a short amount of time. Since launching in 2023, Starglow has created the largest ecosystem in kids and family audio, delivering over 120 million annual listens across 45+ shows. Their portfolio includes beloved IPs like Paramount’s Blue’s Clues, Dora the Explorer, and Paw Patrol, alongside hit originals like Mysteries About True Histories.

What really captured our attention with Starglow, though, was how they’ve understood and unlocked the unique power of family audio. The data on co-listening is striking: 78% of listenership occurs in the car, creating environments where parents are 3.3 times more likely to pay attention to ads compared to radio. 94% of parents have taken action after hearing a podcast ad, and 75% rate their child’s favorite podcast as “highly trustworthy” – surpassing even parenting blogs.

Completing the Cross-Channel Picture

Welcoming Starglow to SuperAwesome’s ecosystem creates something that doesn’t exist anywhere else: true cross-channel engagement into the daily lives of Gen Alpha and Gen Z, unified by consistent audience intelligence and a privacy-first infrastructure.

With Starglow now part of SuperAwesome, brands can engage their audiences through an influencer partnership on YouTube, a Roblox experience, during family viewing on their connected TV, and again with trusted podcast hosts during the morning commute. All of this can be planned, optimized, and measured using intelligence about how the next generation behaves.

What It Means for Our Partners

For brands and marketers, you now have a single partner who can help you engage young audiences across their entire media journey, with the measurement, audience intelligence, and safety standards that SuperAwesome has always been known for.

For podcast producers, this acquisition means sustainable monetization. By bringing together supply and demand in a brand-safe environment with real scale, we’re creating revenue streams that allow great content to thrive.

For families, this means more quality content and the confidence that their kids are engaging with age-appropriate material across every format.

Looking Forward

Jed joins SuperAwesome as our new Head of Audio, and Agerenesh “Aggi” Ashagre Palmer will lead our Audio Operations. We’re thrilled to have them on the team. They’ve built something really special with Starglow, already – and we couldn’t be more excited to build with them in the coming years.

SuperAwesome is powering a better internet for kids and teens, and with this partnership, we’re turning up the volume.