Resource Hub

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[Report] How brands can connect with young audiences in the metaverse

Kid-safe digital engagement

[Webinar] Toy brands in the evolving metaverse: a panel discussion with Jazwares and Spin Master

Kid-safe digital engagement

[Case study] How the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds and Kids Social Video

Kid-safe digital engagement

[Case study] How Penguin Young Readers increased brand engagement with their youth audience

Kid-safe social

Privacy and compliance

The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

Part Five of our comprehensive GDPR-K Toolkit covers acquiring new users and leveraging cross-promotion.

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Privacy and compliance

The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

We have covered auditing your technology partners, defining your audience and revising your policy notices. Now that you’ve covered the basics of compliance, we can look at how to maximise advertising revenue from your kids audience.

Privacy and compliance

The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two dealt with defining and articulating your compliance strategy. Part Three covers how best to revise your privacy notices.

Privacy and compliance

The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two deals with defining and articulating your compliance strategy.

Privacy and compliance

The GDPR-K Toolkit for Kids Publishers Part One: Audit your technology partners

In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One deals with auditing your technology partners.

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Trends and insights

How platforms built for kids are giving them a political voice

There’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers.

Developers

10 things developers should know about building digital services for kids

Read here some of the lessons we’ve seen developers go through as they build kid-safe functionality for their services.

Kids/family creators and influencers

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.