A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them over the coming weeks in a series of blog posts for WHM. By sharing their stories, we want to encourage young women considering careers in technology to know this: your perspective matters, your voice belongs here, and your leadership is needed. The next generation of innovators is watching. Let’s show them what’s possible. 

This Women’s History Month, we’re shining a light on some of the incredible female leaders at SuperAwesome, including Kamini Dhivar, who joined us 8 years ago as a graduate intern. She now leads our Customer Strategy team in EMEA, overseeing the team that specializes in crafting data-backed, creative campaigns that resonate with youth audiences while remaining safe and compliant in an ever-evolving digital landscape. Not only that, Kam is a passionate advocate for wellbeing; she is a trained Mental Health First Aider and has been pivotal in establishing SuperAwesome’s Mental Health Champions initiative. Kam is also a firm believer in championing diverse voices and mentoring young people from low-income backgrounds to help them successfully transition into the professional world.

Can you describe your role at SuperAwesome?

I am the EMEA Customer Strategy Lead at SuperAwesome, overseeing the team that specializes in crafting data-backed, creative campaigns that resonate with youth audiences while remaining safe and compliant in an ever-evolving digital landscape. My role includes working closely with sales teams and account managers to support partners with the planning and delivery of their activations, whilst collaborating with cross-functional teams to solve brand challenges in line with industry trends.

The 2026 theme highlights that when women thrive, everyone rises. How do you use collaboration to work through problems that might otherwise seem impossible to tackle alone?

Collaboration is so important with everything I do – from client strategy to internal processes improvements. There is nothing that can’t be improved by having the perspective and support of others, whether that is a colleague or a partner. I am so fortunate to be surrounded by individuals that are always keen to collaborate, to bounce ideas around and ultimately level up our approach to any task (whether they feel impossible or not.) I am always conscious that if you don’t have the voice of others included in your approach, you risk missing out on so many golden opportunities as we all bring a wealth of different experience, talent and knowledge to problem solving. I also think collaboration over impossible tasks is when you have some of the most memorable moments with the team and build that sense of camaraderie! Plus then, after it’s all over, you can retrospectively review what happened together and proactively lay the foundations of a better process for those that might face the same challenges in the future.

Have there been people who advocated for or sponsored you in your career? How did they impact your journey?

I joined SuperAwesome as a graduate intern almost 10 years ago, without a vision of what I wanted my career to look like, but excited by the opportunity to do something creative (and fun) at a tech start-up. Along the way, I have been fortunate to have had brilliant women as direct managers, partners and mentors in the industry that have inspired me to aim higher, challenged me to go outside of my comfort zone and supported me when overcoming obstacles. I’ve also had senior male leads advocate for me and champion initiatives I have been passionate about changing, such as driving inclusivity and improving mental wellbeing in the workspace. The impact of support from these leads has been immense; with SuperAwesome establishing in-house Mental Health Champions and BeYou initiatives to foster care and inclusivity across the business. Now I love to pay it forward by mentoring young people from low-income backgrounds to help them successfully move into the professional world with the Early Careers Foundation.

Has someone ever given you an opportunity you didn’t feel fully ready for, and what happened when you took it?

I have never felt fully ready for any opportunities, because like many others I think that unless I can tick all the boxes I am ‘not ready’. The truth is that we are capable of more than we think and that is precisely why opportunities are given to us. Others see we are capable and trust us to deliver – so it’s important to trust oneself, take the opportunity and run with it! If you feel like you don’t tick all the boxes, that’s GREAT because that’s where all the valuable growth is to be gained. If you feel comfortable and think you already tick all the boxes, then I’d challenge you to offer the opportunity to someone else from a diverse background instead and create space for others to grow and shine.

What are some challenges you have faced as a female leader, and how do you overcome them?

Saying no and empowering others to say no. I don’t mean that in the sense of being uncooperative, but to be thoughtful and intentional about the work you and your team do, examining how it’s done to see if improvements can be made and ultimately assessing how it aligns with long-term growth. In the past I have said yes to everything that landed on my plate, because I thought that that was the right thing to do and I didn’t know how to say no – this approach is not sustainable long term. Over time I’ve learnt to recognise what is truly strategic and of value so myself and the team can spend more of our time on it. Equally I have had to learn how to push back on requests by offering alternative solutions whilst setting and communicating clear guardrails to manage expectations.

I feel this is very pertinent for IWD, as often (though not always) women are primary carers for children or other dependents which makes it important for them to be able to balance their work and care responsibilities, without compromising their growth. SuperAwesome has been great at providing a flexible work environment as well as generous leave for people across the business. Whilst this has been beneficial for everyone, it’s been particularly great for female leads across the organisation to be empowered with the right conditions to continue their growth and success, whilst their continued presence in the workplace serves as inspiration for women just starting their careers here!

What’s one work goal of yours for 2026? How do you plan to achieve it?

A big focus will be ensuring that the EMEA CSA team continues to thrive, especially as we have two new joiners this year! I want to make sure they have the tools and support needed to succeed, whilst nurturing a team culture that drives growth and boosts happiness. A big part of achieving this is dependent on ensuring there are clear processes to follow, encouraging team collaboration, motivating them to stay curious, championing their ideas and most importantly celebrating each others’ successes (both professional and personal!)  

If you could give one bit of advice to the next generation of female leaders, what would it be?

To keep showing up as yourself every day because your voice needs to be heard. To align your work and the way you lead with your core values. The space is changing rapidly and diverse voices/perspectives are needed to move the industry forward and shape it in ways that are beneficial for all. Never forget that you absolutely deserve a seat at the table as much as everyone else, and that you have a duty to create space for others too.

To look outside your immediate network for mentors. Here are some I’ve come across/been part of (but if you have any recommendations please share in the comments to help drive reach!):

To look outside your immediate network for mentors:

  • Check out Bloom which supports women in the advertising or communications industry
  • Check out lollipop mentoring which supports and centers Black women in any industry
  • If you’re from a minority ethnic background from a media or advertising background, check out MEFA (for all genders)

(You can also sign up to become a mentor if you are looking to pay it forward with the next generation of talent!)