At SuperAwesome, we believe in the power of creators. But when it comes to influencer marketing, selecting the right talent for your campaign isn’t just about choosing someone with a large following. It’s about aligning with creators who resonate with your brand values and creating content that engages your target audience in meaningful ways. That’s where our tools come in.
Unlike many agencies, SuperAwesome doesn’t rely on exclusivity with influencers. This allows us to work with a diverse range of talent – from trendy family vloggers to aspirational kid influencers – ensuring we can always find the right creator for your campaign. We focus on brand-safe creators who uphold our safety and policy standards, giving you peace of mind when choosing partners. Our extensive network means we have relationships with talent that we work with repeatedly, but we’re always on the lookout for new faces that align with the latest trends.
With over 10 years of historical YouTube data, SuperAwesome takes a uniquely data-driven approach to influencer selection. Our proprietary YouTube ad product, AwesomeAds for Social, holds the largest contextual view of Youth and Family audiences on YouTube globally, enabling us to run TrueView and Shorts campaigns across youth-safe, vetted creator channels. This gives us valuable insights into which influencer channels actually perform for brands – not just in terms of views, but real engagement and impact. By analyzing this performance data, our creators team can identify top-performing channels and recommend influencers who are both brand-appropriate and proven to drive results. The result? More strategic influencer partnerships, backed by real campaign data.
In a recent EMARKETER Summit on Creator Economy Trends in 2025, the panelists discussed how creators often don’t conduct a retrospective or debrief once a campaign concludes. This leaves brands with little more than engagement metrics, and influencers often don’t get feedback on how their work performed. But at SuperAwesome, we believe in going beyond the numbers.
We don’t just look at audience sentiment – we also analyze creator sentiment. After a campaign ends, we survey influencers to understand what they thought of the process. What worked? What could be improved? What would their dream pitch look like? These insights aren’t just useful for improving future campaigns; they help us build stronger relationships with creators and give brands valuable advice from the people who know their audiences best.
Understanding audience sentiment is also crucial. Through comments, votes, likes, shares, and surveys – conducted through tools like YouTube Community Posts and Instagram Stories – we gather direct feedback from the fans who watched and engaged with the campaign. This real-time data helps us understand what resonates with the audience, giving your brand a clearer picture of campaign effectiveness and areas for improvement.
By combining both creator and audience sentiment, SuperAwesome ensures that your brand’s partnerships with creators go beyond a one-time collaboration. We foster long-term relationships that benefit both the creators and the brands they work with. It’s this unique approach that helps us build more meaningful campaigns, create content that truly connects with audiences, and set up your brand for continued success.
