Resource Hub: Privacy and compliance

Webinar: An introduction to KidAware

In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.

Designing efficient data transactions under GDPR

Data is a currency. Before May 2018, users  —  who provide or create this data in the first place  —  were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily.

COPPA-compliant programmatic advertising with our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad buying is through a dedicated kidtech solution.   

How we scale our kid-safe technology using Kubernetes

At SuperAwesome, we build technology that makes the internet safer for kids. Every month, we handle requests from hundreds of millions of kids located all around the world. These kids use their devices moderately in the morning, a little bit during the day, and a lot in the evening. As a result, we had to build highly scalable systems that would respond automatically to that demand.