Why Reaching Older Teens Is So Important for Brands
Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.
[Infographic] Gen Z: the family Chief Technology Officer
When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.
Google Extends its Ad-Serving Protections to Include Under 18s
On August 15th 2022, Google extended its ad-serving protections to include teens. To safely reach your teen audience on YouTube, contact SuperAwesome.
Is your kid-directed creator content complaint with YouTube’s guidelines?
Find out what brands need to know, best practices for creator content and practical recommendations for brands when it comes to YouTube’s recent updates
[Webinar] Meet the Family CTO
Join our tech and consumer electronics webinar to discover:
✓ How the family democracy puts kids in charge of tech for the home
✓ Why brands need to prioritise engaging with younger audiences to drive purchases now while also developing loyalty that lasts a lifetime
What You Need to Know About Safely Reaching Young Teens on YouTube in 2022
To effectively reach Young Teens on YouTube, brands must have a comprehensive understanding of the platform’s policy changes.
[Case study] How Universal Pictures spread the word about ‘The Bad Guys’ by leveraging SuperAwesome’s young audience & family expertise
Universal Pictures was after an effective and creative way to shout about the launch of ‘The Bad Guys’. With a target audience of kids, young teens, and families, Universal Pictures partnered with SuperAwesome and Mediacom to develop a multi-platform digital strategy which took the nuances of engaging young people & families online into consideration.
[Report] How brands can connect with young audiences in the metaverse
Download our free report on creating branded metaverse content that kids, tweens, and Young Teens will want to see. UK here | US here | German here | French here
[Webinar] Toy brands in the evolving metaverse: a panel discussion with Jazwares and Spin Master
Hear leading toy brands discuss how the toy and gaming industries have changed and what they are looking to spend their time and effort on this year and next.
