Resource Hub: Privacy and compliance

FTC Commissioner Rebecca Slaughter sat with SuperAwesome CEO Dylan Collins to discuss that YouTube fine, emerging digital privacy policies in the kids space, the FTC’s role, and the future of COPPA.

The UK data privacy regulator launched the Age Appropriate Design Code (AADC) — the most radical effort to date to make the internet safer for kids. The Code is a set of design guidelines for digital services that may be used by children.

From GDPR-K to YouTube’s removal of behavioral monetization on kids content, here’s what we predict for 2020 and how your brand can get ahead.

PopJam is our COPPA and GDPR-K compliant, safe-social content platform built specifically for kids. It’s used by hundreds of brands, content-owners and YouTubers to interact directly with under-13s as an alternative to platforms like Facebook, Instagram and Snapchat (which aren’t designed for kids).

In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.

Data is a currency. Before May 2018, users  —  who provide or create this data in the first place  —  were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily.

Hosted in the Radio Waves building in New York –  the original home of Nikola Tesla – Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.  

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad buying is through a dedicated kidtech solution.   

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law.

At SuperAwesome, we build technology that makes the internet safer for kids. Every month, we handle requests from hundreds of millions of kids located all around the world. These kids use their devices moderately in the morning, a little bit during the day, and a lot in the evening. As a result, we had to build highly scalable systems that would respond automatically to that demand.