PopJam

How we implemented kid-safe analytics with Amplitude

PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed at an audience of 7-12 year olds, we take both privacy and compliance extremely seriously. A critical concern for any platform is the product analytics you use to measure and learn. This is never a trivial thing to get right. Deciding what to measure, and how, requires careful thought, but at least you have a massive array of products and solutions to choose from, often with fully-featured SDKs to make implementation quicker and easier. Read More

How do I unfollow someone on PopJam?

You can follow a Channel or person by pressing the ‘follow’ button next to a username on the Discover page, or you can visit their profile and hit the FOLLOW button. This now means that everything the person you follow posts will feature on your Feed tab. If you… Read More

Using stickers to enable privacy for kids on PopJam

PopJam is our COPPA and GDPR-K compliant, safe-social content platform built specifically for kids. It’s used by hundreds of brands, content-owners and YouTubers to interact directly with under-13s as an alternative to platforms like Facebook, Instagram and Snapchat (which aren’t designed for kids). Read More

The biggest kids trends for 2019

At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we checked in with the community for 2019’s kids trends, many kids predicted similar strands filtering through into next year. However, increasingly, kids are moving away from obsession with tangible objects like squishies, and directing their attention to the digital. Here’s what the community called out for 2019: Read More

Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…

At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids (the kids themselves) were pretty spot on. Read More

How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content. Tankee aims to solve this problem by creating the first safe destination for 6-12 kids to enjoy gaming videos. Read More