Kidtech leader SuperAwesome announce new US Chief Operating Officer
NEW YORK (5/10/2017) SuperAwesome, the world’s largest kids digital media platform, today announced the appointment of Kate O’Loughlin as Chief Operating Officer for the US. Ms O’Loughlin was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that O’Loughlin was Product Director at MediaMath.
An engineer by background, Kate has been an active contributor to the marketing tech space throughout her career. She will be responsible for leading SuperAwesome’s US business from its New York office and also spearheading the global expansion of REX, the company’s kid-safe programmatic ad platform.
Growing at 25% annually (source: PwC Kids Digital Advertising Report 2017), the kids market is one of the fastest growing digital media sectors in the world. New data privacy laws protecting kids’ online activity are enforcing strict compliance requirements, with hefty financial penalties for firms who are in breach. The leading kidtech player, SuperAwesome’s technology is used by hundreds of brands and publishers to power kid-safe digital engagement across advertising, social engagement and identity. The company recently announced a $21M Series B investment from Mayfair Equity Partners.
Ms O’Loughlin stated “SuperAwesome is the clear leader in the kidtech market and is revolutionizing how the kids media space operates for brands, publishers and of course kids. It’s a unique company in a unique space at a very special time. I’m incredibly excited about leading the US and looking forward to continuing the mission of building out the kids digital media ecosystem. And as a mom, I feel great about contributing to the safety of children online.”
SuperAwesome CEO Dylan Collins stated “As we continue our rapid growth in the US, bringing on board someone with Kate’s experience is a critical element in our strategy. In a market whose landscape is being fundamentally reshaped, her deep understanding of the US and global digital advertising markets combined with a track record in product development is a perfect addition to our executive team.”