SuperAwesome Launches AwesomeAds Beta Program: The World’s First Kid-Safe, COPPA-Compliant Ad Server
LONDON (10/12/2014) SuperAwesome, the global leader in kid-safe advertising, today unveiled the beta program for AwesomeAds, the latest version of its advertising platform for kids. AwesomeAds is the world’s first ad server built specifically for the compliance and privacy requirements of the kids industry, including COPPA and the upcoming European legislation.
Joshua Wohle, SuperAwesome’s Head of Product commented: “Legislation like COPPA and others are an important part of the kids industry. However online advertising technology simply wasn’t designed with these data privacy restrictions in mind. As we’ve expanded to solve the kid-safe needs of advertisers and developers, we’ve been building more and more kid-safe technology. AwesomeAds is the next step: we’re literally building the online marketing infrastructure for future generations.”
He continued: “Part of solving this challenge within the industry is to build out a new layer of kid-safe, compliant technology. Today developers can integrate kid-safe monetization with our SuperAwesome SDK across web, iOS, Android, Flash and Unity, there’s even an Oculus Rift version under development. But we’re really just getting started: AwesomeAds provides a powerful new ad-serving tool which reflects the needs of kids content developers and publishers for safe monetization with mobile-first design”
SuperAwesome is one of the fastest growing kid-tech startups in the world. Their kid-safe advertising platform reaches almost 200M kids each month across mobile, desktop, web and online video. Over 150 of the world’s biggest kids brands including LEGO, Hasbro and Warner Bros use SuperAwesome to safely market to kids worldwide. Based in London, the company is currently hiring in New York and recently announced its expansion to Southeast Asia.