The Solution

Sega partnered with SuperAwesome to deliver a multi-audience youth strategy for Sonic Frontiers. Combining scaled media, creator content, and youth safe livestreaming was the 360° approach needed to build momentum around the game.

Leveraging SuperAwesome’s youth expertise, scaled contextual media was at the core of their reach strategy. Sega used the AwesomeAds Marketplace to run two unique filmstrip interstitials to resonate with separate age cohorts. The ad creatives differed to meet the needs, mindsets, and attitudes of kids vs. teens.

Based on SuperAwesome’s creative insights, kids resonate well with characters and are likely to have a favorite character, while teens prefer more sophisticated gameplay exploration. While both creatives prompted Sonic Frontiers’ discovery, the younger creative leaned more into character development, while the older creative encouraged learning about the different environments throughout the game. Read more