Kid-safe, brand-safe, contextual advertising on YouTube.

As youth and family experts, our proprietary kids’ insights, research, and kidtech ecosystem informs what YouTube content will resonate best with your target audience, and helps you reach them at scale.

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Meet KidSafe Social Video (KSV), your partner in effectively reaching kids, Young Teens, and families on YouTube.

Why do I need a specialist kids and family YouTube partner?

There are over 37 million channels on YouTube, only a small percentage of which are suitable for kids, Young Teens, and families.

KSV’s machine learning and human specialists classify 40,000+ verified kid and family-safe channels by demographic, language, and Passion Points.

Compared to other tech vendors, our proprietary taxonomy is specific to youth and family Passion Points (such as family play, toy reviews and unboxing, gaming, and more). Hyper-relevant targeting allows you to reach an audience with the highest likelihood to act.

Our contextual matching technology is built on both intelligence from our kidtech ecosystem and data sources that exist outside of YouTube, including:

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AwesomeAds Marketplace: Data from over 1000+ youth-focused campaigns across kids’ apps, games, and sites.

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PopJam social trends, polls, and surveys.

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Human moderation specialists in kids and family content on YouTube.

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How do I reach my audience at scale?

KidSafe Social Video is used by over 300 leading global brands focused on the under-16 and family audience.

KSV holds the largest contextual view of kids, Young Teen, and family audiences on YouTube Main globally, with over 307.6 billion monthly channel views.

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How does KSV keep my brand safe?

All channels within KSV are processed and reviewed by our technology. In addition, a dedicated team of human moderators manually confirms that each channel upholds our standards for kid and brand safety, as well as demographic and Passion Point assessment accuracy.

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Trusted by over 300 of the top kids brand and content owners

  • Nike
  • Outfit7
  • Netflix
  • Nick
  • Warner Bros
  • Sega
  • EA
  • Ubisoft
  • Kelloggs
  • Hasbro
  • Mattel
  • Unilever

Get in touch today to find out more about KidSafe Social Video and how we can help your brand:

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