The Solution

For two years in a row (and counting), the retailer has chosen SuperAwesome as their primary kids marketing partner for their proprietary e-tail activation.

To drive traffic to the digital experience, the retailer used a multichannel approach. To generate awareness at scale, a series of animated advertising creatives ran across the AwesomeAds kids’ digital marketplace, reaching millions of kids safely across relevant videos, games, and apps.

SuperAwesome Creators connected family-safe influencers with the experience to create safe and engaging influencer content. Knowing 55% Of Gen Alpha would purchase a product if they saw their favorite social media influencers using it*, the high-performing influencer content was amplified as pre-roll cutdowns across the AwesomeAds marketplace and YouTube.

To round out the digital experience, the retailer built a digital community around the hub with a PopJam channel and in-feed ads, putting the experience at the center of kids’ conversations.

As experts on kids audiences and the youth advertising landscape, SuperAwesome’s solutions ensured both performance and safety for the activation. From providing insights-driven creative designs to choosing the most relevant influencer partners, SuperAwesome was critical to the campaign’s success.