A day in the life of a kid during Covid-19: meet Generation C
The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do?
About The Report
Although short in duration, Covid-19’s impact will shape a generation of kids.
This detailed report examines how Covid has altered the day for 6-16yr olds, from the moment they wake until the time they go to sleep. Although we were expecting to see some pattern disruption, the data indicates a surprisingly high level of lasting behavioral change: meet Generation C.
Download this groundbreaking report to understand:
- How daily routines have changed for 6-16yr olds
- Which trends are temporary and which ones are here to stay
- How to tailor your marketing strategy to respond to Generation C
- How routines will adjust post-lockdown and back-to-school