Global kids and family industry reports
7 best practices for kid-safe influencer marketing
Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.
How Generation C is influencing holiday purchasing for the entire family
Insight and predictions for brands for the 2020 Holiday Season
The post-pandemic semester: Generation C goes back to school
How brands can support families with the most important back-to-school event yet.
A day in the life of a kid during Covid-19: meet Generation C
The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do now?
Everyone is a kids and family brand now
Data, observations and recommendations for companies interacting with kids and families during lockdown. Your brand is a kid and family brand now.
Why parents control the next phase of growth for game developers and digital service owners
Kids are a huge audience for games and it’s only getting bigger. Parents are the gatekeepers for this highly influential audience.
Kids Digital Media Report 2019
Based on field research, this report estimates that the global kids digital advertising market will be worth $1.7b by 2021.
