In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.
KidAware is our certification program which ensures you and your teams are fully equipped to navigate the compliance, regulation and industry standards of the digital kids marketing landscape. The KidAware program gives you:
Designed for busy work schedules: 60-90mins + Q&A depending on size of audience
Remote presentations and certification on request
Annual certification updates with add-on for new staff
Certification includes access to our knowledge team for real-time advice on specific kids marketing question
As the UK’s number 1 specialist Youth Entertainment Media Agency we have an obligation to protect the youth audience that we engage with. We are proud to receive KidAware accreditation from SuperAwesome: as leaders in this field they are clearly putting our audience first and proactively seeking to protect children’s welfare online, something that we know will resonate with our clients.
SuperAwesome are leading the industry with their KidAware program. The planned changes to EU legislation regarding marketing to children online will have a profound affect on how digital data is collected, stored and used by advertisers. I urge anyone involved in digital marketing to children to get up to speed as a priority, as falling foul of these changes could be costly