GDPR

The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two deals with defining and articulating your compliance strategy. Read More

10 things developers should know about building digital services for kids

Two years ago we launched Kids Web Services (KWS), a platform to help developers build COPPA-compliant apps and sites for the under-13 audience. As similar data privacy laws have expanded into Europe, building engagement for the kids audience has become a challenge which many brands, content owners and game developers hadn’t planned for. Read More

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. Read More

How the new EU data privacy laws change the kids ad market forever

The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children's Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed. Read More