The creator economy has grown faster than the guardrails around it – over 27 million people in the US are now paid to shape consumer decisions, while 86% of US marketers used paid creators in 2024. That’s a $37 billion domestic market – and it’s still expanding. But trust… Read More
Over the past week, I’ve found myself thinking a lot about how quickly things can change in our industry. If you’ve been online at all, you’ve probably seen the headlines. News around Taylor Frankie Paul – one of the most recognizable faces tied to “MomTok” – has been everywhere, and… Read More
The Challenge: Navigating the Roblox Landscape Roblox offers brands an incredible opportunity to reach a massive, engaged audience. However, with millions of games available, finding the perfect fit for a brand integration can feel overwhelming – it’s estimated that over 15,000 games are created every day, which means that… Read More
At SuperAwesome, we believe in the power of creators. But when it comes to influencer marketing, selecting the right talent for your campaign isn’t just about choosing someone with a large following. It’s about aligning with creators who resonate with your brand values and creating content that engages your target… Read More
170 million US TikTok users woke up on Sunday to the news that they could no longer access the incredibly popular video-sharing app as TikTok voluntarily shut down its services. However, the app was back up and running later in the day (although not on app stores) after… Read More
