How Armani beauty drove buzz among Gen Z

📍 Location: US & Europe

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Results

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+7M

social impressions across TikTok, Twitch, Instagram, and YouTube

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531K

portal impressions driving players from popular Fortnite maps to the Armani experience

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1M

views of game trailer on YouTube

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The Challenge

Armani beauty wanted to build awareness and excitement around the launch of their new Armani Code Parfum. The brand wanted to transform their TV spot into an interactive, gamified experience to engage with Gen Z men aged 18-24. To engage Gen Z gamers, they needed to create a valuable, memorable experience in a gaming environment their audience already knew and loved.

Not only did Armani beauty desire to bring the brand to life in-game; they wanted to connect it to a greater omnichannel strategy across digital, eCommerce, and in-store activations in the US and Europe.


Find out how Armani Beauty brought their product launch to life with an immersive Fortnite experience.

Learn more about our solutions…

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Influencer Marketing

Brand-safe influencer marketing and content creation for youth and family audiences.

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Gaming Experiences

Empowering brands to deliver safe and exciting, gaming programs to reach Gen Alpha and Gen Z.

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Rich Media, Video and Display Advertising

AwesomeAds is the leading ad platform for Gen Alpha and Gen Z, built with privacy at the forefront.

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