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Alpha Impact: Understanding the Atomisation of Gen Alpha’s Attention

  • Nick Walters
  • Alpha Impact ,  Gen Alpha ,  Insights ,  Kids Insights
  • Feb 27, 2025
  • 5 Minutes

Today, we’re launching Alpha Impact, a new piece of research from SuperAwesome on the technological, economic, and cultural trends shaping Gen Alpha (kids born between 2010 and 2024) and their impact on the world. Understanding the Next Generation with Less BS For this piece, we drew… Read More

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