Awesome Intelligence | Your map to the next generation’s digital universe

Audience-based targeting sets a new standard for youth contextual marketing

Solving for a fragmented ecosystem

The u18 digital landscape is rapidly evolving – even faster than for adults.

The critical next generation is fragmented across devices, platforms and content formats. And with youth data scarce and fragmented, understanding what drives kids and teens has never been more challenging, or more important.

Dealing with data scarcity

Awesome Intelligence’s technology enables brands to understand their under-18 audiences’ interests and motivations in order to effectively connect with them where they are.

Data across qualitative & quantitative research

Tens of thousands of cross-vertical youth campaigns

Insight into emerging creator-led ecosystems

Regulatory expertise

Unlocking new new media

Kids and teens spend increasing amounts of time in immersive and UGC-driven environments, where it’s much more difficult to engage them with traditional approaches.

Awesome Intelligence gives brands unprecedented clarity into the next generation’s central destinations for socialization, commerce and entertainment.

Cross-platform effectiveness

SuperAwesome’s deep knowledge of Gen Alpha and Gen Z ensures that you engage these audiences successfully, no matter which platform you’re using – all while minimizing wastage by maximizing reach with the right audience.

Awesome Intelligence makes ads and content activated on any one platform more effective because of our combined data on Gen Alpha/Z’s interests and behaviors gleaned from every platform they are in.

Case Study: Audience-based targeting sets a new standard for youth contextual marketing

How Nickelodeon partnered with SuperAwesome to deliver the first youth audience-driven campaign, using Awesome Intelligence to drive relevance at scale, setting a new standard for contextual marketing. Check out the case study below.

Case Study