#Kidtech is a series of interviews and discussions with the people shaping the kids digital media sector.
Season 05
Episode 2: John Baulch, Managing Director of Toy World, on how the toy industry has changed from the launch of Toy World to today.
Hear John Baulch discuss why he set up Toy World, how toy professionals have changed over the time, how he thinks the retail toy industry will evolve in the future and can you build a new, successful toy company in 2023?
Episode 1: Emily Horgan, Kids Media Consultant on lessons for brands looking to build new IP, what’s the best way to release a family movie today and her view on everything gaming.
Hear Emily Horgan, Independent Kids Media Consultant, discuss what she is seeing work for brands looking to build new IP, her view on gaming and how streaming platforms are approaching it and if family movies do better when released on streaming platforms, theatres or both
Season 04
Episode 6: Katie Bailey, Content Director & Editor of Kidscreen on what’s changing in the kids’ space, is the industry keeping up with kids changing behaviours & giving a behind the scenes look at her day-to-day
Hear Katie Bailey, Content Director & Editor of Kidscreen, talk about her journey getting to where she is today, what’s changed in the kids industry recently, highlights from the last year and looking at what her day-to-day looks like.
Episode 5: Chris Priebe, Founder of Two Hat, on online moderation, the story behind Two Hat and the unsolved areas of community toxicity and safety
Hear Chris Priebe, the Founder of content moderation platform Two Hat, talk about his journey of starting the company and now getting acquired by Microsoft, the challenges still facing moderation online communities, what part AI can play and what he thinks the future of online community looks like.
Episode 4: Zak Ringelstein, Founder & CEO of Zigazoo, on how Gen Alpha is a generation of creators, & how Zigazoo gets feedback on their UX and app design from young audiences
Hear Zak Ringelstein discuss how they approach NFTs for kids, how important community is to Zigazoo, when and how does a fandom develop and how they go about getting UX and app design feedback
Episode 3: Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, on how they are approaching creating a metaverse which is safe for kids
Hear Julia Goldin discuss the possibilities within the metaverse that come with the recent Epic Games and LEGO partnership as well as what LEGO thinks will be the main challenges and opportunities for digital engagement with this new generation of kids.
Episode 2: Lane Merrifield, Founder of Club Penguin on how their success was a precursor to the metaverse today
Join Dylan Collins in conversation with Lane Merrifield, Founder of Club Penguin, on why your brand needs to put community first, the challenges they faced when they were launching their subscription model and how the enormous success of Club Penguin was in many ways a precursor to what we understand as the metaverse today.
Episode 1: Chris Williams, Founder & CEO of pocket.watch on the future of kids’ entertainment
Pocket.watch is a leading creator media company that specializes in entertaining and inspiring kids and families through digital-first content. Chris Williams, Founder & CEO, joins Dylan Collins to talk about the history of pocket.watch, the challenges they faced along the way, the future of the kids’ entertainment space and what platforms creators should put their focus on.
Season 03
#Kidtech Season 3, Episode 13: David Kleeman, Dubit SVP, Global Trends, on the role of kids in the metaverse
Dubit is a kids research and development agency. SVP, Global Trends, David Kleeman joins SuperAwesome CEO, Dylan Collins, to discuss the changing nature of children’s relationship with technology, the emerging metaverse, and the role brands play in kids digital media.
#Kidtech Season Three, Episode Twelve: Victor Saeijs, The LEGO Group Regional President of Western Europe, on how The LEGO Group built and sustained an iconic toy brand
The LEGO Group has been in business for almost 90 years, and making toys looks much different today than when it originated. SuperAwesome CEO, Dylan Collins, sits down with Victor Saeijs, The LEGO Group Regional President of Western Europe, to discuss how the brand keeps today’s young audiences excited about LEGO products in an increasingly digital world.
