How adidas uses Fortnite to launch their new product with existing fans.

📍 Location: US

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Results

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77%

of polled Gen Z gamers who play soccer are likely to purchase the X Speedportal in the next few weeks.

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12.4M

creator views across TikTok, Twitch, and YouTube drove 43% increase in gameplays (WoW) and over-delivered by 2x the estimated social views.

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Over 800K

gameplays in 30 days with 38% custom adidas speedrun completions.

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The Challenge

adidas wanted to make a splash with their X Speedportal cleat launch. They were looking for an innovative digital destination that could showcase thematic alignment to the product with their overall brand pillars and creative strategy: speed, soccer, and portals.To reach Gen Z in an engaging and approachable way, they knew they had to be in gaming.


Find out how adidas succeeded in authentically engaging with Gen Z with a Fortnite integration

Learn more about our solutions…

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Influencer Marketing

Brand-safe influencer marketing and content creation for youth and family audiences.

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Gaming Experiences

Empowering brands to deliver safe and exciting, gaming programs to reach Gen Alpha and Gen Z.

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Youth-Specialized Video

A purpose-built solution across YouTube, Connected TV, and in-app environments

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