The Challenge

One of the most popular internet service providers in the UK, Sky Broadband, is on a mission to win as the leading internet provider for gamers. In a competitive, highspeed market, an innovative, buzz-driving strategy was required to launch the brand’s fastest ever product, Sky Broadband Gigafast.

The gaming community cares about reliability and speed, but they are also cynical and require compelling proof points to build brand trust. The launch strategy needed to ensure that gamers truly understood and felt the value Sky Broadband Gigafast could bring them.