Is Your Growth Strategy Missing Teens?
Teens aren’t just your future customers. They have spending power of their own, influence cultural conversations, and are establishing brand loyalties today that can last a lifetime.
SuperAwesome helps the world’s leading brands engage teens with purpose-built technology, proprietary audience intelligence, and responsible advertising solutions designed specifically for the next generation.
It’s Time to Rethink Teens
Teens are powerful consumers with an impact that reaches far beyond their own spending. They have buying power, shape culture beyond their generation, influence purchasing decisions, and form brand relationships that can last well into adulthood.
Reaching teens isn’t just about building for the future. It’s an opportunity to drive meaningful impact today.
They Have Real Spending Power
33% of teens have their own jobs, and their impact on spending reaches even further. 9 in 10 parents consider their teen’s opinion when making purchases in key categories.
They’re Cultural Tastemakers
Young adults are 1.5X more influenced by teens than teens are by young adults. The content and trends teens embrace can quickly shape wider culture.
They Discover and Decide Differently
Creators, viral moments, and peer recommendations have greater influence on teen purchasing decisions than traditional advertising. And with shorter purchase journeys, brands have fewer opportunities to earn their attention and make an impact.
The Brands They Choose Stay With Them
The brands teens discover today can become the brands they trust for years to come. Building relevance during adolescence can lay the foundation for lasting consumer relationships.
Teens Play by Different Rules
Our industry-first research shows that teens need a strategy of their own. While teens are expressing their identities and forming early brand preferences, young adults are navigating work and newfound financial independence. Their financial priorities also reflect these different life stages: 44% of teens say their top priority is buying what they want, while 41% of young adults prioritize paying rent and bills.
Brands can’t expect a young-adult strategy to resonate with teens by default. Connecting with them requires speaking directly to what they care about, in the places and moments that matter.
Their Attention is Everywhere
Teens move seamlessly across YouTube, gaming, creators, Connected TV, audio, communities, and emerging platforms. Broad or single-channel strategies can miss the connections between where teens spend their time and what they care about.
Their Trust Has to Be Earned
Teens are quick to recognize marketing that feels forced, performative, or disconnected from their world. Brands that fail to understand or represent them risk losing credibility, making it critical to show up in ways that feel relevant and genuine.
The Landscape is Constantly Evolving
Platform policies, privacy expectations, and regulations surrounding under-18 audiences continue to evolve. Reaching teens responsibly requires specialist expertise built for the complexities of this audience.
Engage Teens With Confidence
For over 13 years, SuperAwesome has helped the world’s biggest brands understand and engage youth audiences. Everything we build starts with one question: how can brands connect with teens effectively, responsibly, and at scale?
Our team of experts can help your brand discover emerging teen trends, reach the right audiences across channels, improve efficacy, reduce wasted media spend, and measure real business impact – all while prioritizing youth privacy and brand safety.
Reach Teens Where They Spend Their Time
From YouTube and Gaming to Creators, Connected TV, and Audio, we help brands engage teens wherever they spend their time through connected, cross-channel campaigns.
Activate Responsibly
Our solutions are built around digital wellbeing, evolving regulations and platform policies, helping brands advertise responsibly while maintaining scale.
Measure What Matters
Go beyond impressions with transparent reporting and teen-specific measurement that helps you understand campaign effectiveness, creative resonance, and brand impact.
