SuperAwesome Goes Global: Expands to US with NYC Office and Launches in South-East Asia
LONDON (21/11/2014) SuperAwesome, the world’s biggest advertising platform for kids today announced major growth plans with expansion to New York and South East Asia.
Reaching almost 200M kids every month and used by most of the top brands and agencies in the kids industry, SuperAwesome’s platform provides safe and COPPA-compliant advertising for young audiences.
Headquartered in London but already an active presence in the US market, the company is currently hiring for various positions in New York City.
Dylan Collins, SuperAwesome CEO stated: “Our mission from day one was to build the world’s biggest and safest kids marketing platform. Our growth in the US market has been significant so opening a NYC office was something we wanted to do as soon as possible. Because of the restrictions that COPPA imposes on the advertising industry, our technology is the only safe marketing option for brands and we want to give them as much local support as possible”
SuperAwesome also announced SuperAwesome Asia, their joint venture with Inspire Ventures to expand into the increasingly active ASEAN region. Initially based in Bangkok, SuperAwesome Asia will be focusing on Thailand, Singapore, Indonesia, the Philippines, and Vietnam – countries with some of the most rapidly growing internet populations in the world. This region also has one of the largest concentrations of young mobile users with over half of mobile internet users under 24 years of age*.
Collins added: “We really weren’t joking about building the biggest kids market platform on the planet. Expanding into Southeast Asia is incredibly exciting for us and it means we can support our clients and developers in places where they’ve had very limited options in the past. It also presents an amazing opportunity for brands and agencies as they’ve never had the ability to engage with the youth market on this kind of global scale before. SuperAwesome Asia also gives us an opportunity to really set the standard for what kid-safe advertising should be in regions where this is a new concept.”
Founded in 2013, Inspire Ventures is a leading venture capital firm in Southeast Asia and active as both a venture investor and founder of businesses.
“SuperAwesome Asia is a superb opportunity for us to introduce a relevant, safe, and compliant platform for global brands to market to kids in Southeast Asia. Inspire has a unique approach to creating value and this leads us to playing the multiple roles of investor, co-founder, and launcher of the SuperAwesome platform for our core markets in Southeast Asia,” explains Tony Williams, Founding Partner of Inspire Ventures.
With impending legislation in Europe governing the interaction of children and technology and the enforcement of COPPA in the US, more and more companies are turning to SuperAwesome for compliant marketing to the kids industry. The company’s technology has been specifically designed for these restrictions and has become the go-to advertising network for the world’s leading kids brands and their agencies including Hasbro, LEGO, Warner Bros, OMD, Carat, Mediacom and over 150 others.
*Source: Mobile Marketing Association “The Mobile Internet Consumer: Southeast Asia 2013”
ABOUT INSPIRE VENTURES
Inspire Ventures is a leading principal-backed venture capital firm in Southeast Asia and active as both a venture investor and founder of businesses. Based in Bangkok and HCM City, the firm’s geographic focus is Thailand, Vietnam, Indonesia, Singapore, and the Philippines. As a venture investor, Inspire invests opportunistically across sectors in growth opportunities that are mid-stage and onwards. As a founder of businesses, Inspire partners with companies and senior managers who are astute operators in order to lateral proven business models to the Southeast Asian markets with a strong emphasis on localization.