SuperAwesome acquires stake in Kids Corp to extend kids digital privacy platform to LatAm
The company strengthens its global kidtech dominance and extends kids‘ digital ecosystem into Latin America.
NEW YORK (11/4/2019) Global kidtech platform SuperAwesome has announced a strategic investment into Kids Corp, the leading kids digital company in Latin America.
SuperAwesome are at the forefront of the rapidly growing privacy-based kids digital media ecosystem. Pioneering the ‘kidtech’ sector, SuperAwesome’s technology is used by hundreds of companies to power over a billion kid-safe digital engagements each month, ensuring privacy and compliance across advertising, monetization, video and social.. The company has become the go-to solution for brands and content owners seeking digital tools to safely engage with children under new digital privacy laws like COPPA (in US) and GDPR-K (in Europe).
Founded in 2015, and with offices in Buenos Aires, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every month. SuperAwesome’s investment will finance the expansion of Kids Corp’s operations into Brazil, Chile, Peru, and Central America, expanding the availability of kidtech solutions ahead of new children’s digital privacy laws which are coming to the region. As part of the agreement, Max Bleyleben, Managing Director of SuperAwesome, will join the Argentinean-based company’s board of directors.
“From the first conversation we had with Dylan Collins, CEO of SuperAwesome, we understood that both companies shared the same values and passion, which reinforced our desire to start working together,” said Kids Corp co-founder and CEO, Demian Falestchi. “We are very excited about SuperAwesome’s investment into our company, it is a great vote of confidence in the work we have been doing,” added co-founder and COO/CFO of Kids Corp, Hernan Ratinoff.
Max Bleyleben SuperAwesome Managing Director said: “Although originating in the US, digital privacy laws for children are becoming a (very welcome) global trend. Our mission is to make the internet safe for kids globally so we are delighted to have found the perfect partner to expand into Latin America. With the Kids Corp team, we’ll be able to bring our kid-safe technologies to brands, agencies and content creators across the region, making SuperAwesome’s footprint truly global.”
Regulated by new laws in the US and Europe that require all companies to ensure children remain anonymous and untracked, figures from PwC (PwC 2017 Digital Kids Advertising Report) show that the kids digital media spending is growing at 25% per year, making it the fastest growing privacy based media sector in the world. This year total spending on compliant digital engagement with children will reach $1.2b.
SuperAwesome also owns a large stake in TotallyAwesome, the leading kids digital ad business in Southeast Asia and Australia. With revenues growing at 70% annually, the company plans to go public in 2020.
About Kids Corp
Founded in 2015, and with offices in Buenos Aires, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for advertisers and content creators who engage with kids and teens audience. For more information please visit www.kidscorp.digital