Powering the kids digital media ecosystem around the world

Our award-winning technology enables the kids’ Internet. Used by hundreds of brands and content owners, SuperAwesome’s technology provides the tools for safe digital engagement with almost half a billion kids every month.

Kid in blue t-shirt uses tablet device on purple background

Our story

Where we began

SuperAwesome was founded in 2013 by a track record team with backgrounds in digital media, technology and kids’ media.

The problem (part 1)

As kids shifted engagement from primarily TV to digital devices their attention became massively fragmented. Instead of watching a small number of TV channels, kids were now distributed across a vast number of devices, screens, channels, sites and apps. A new paradigm was needed to reach them.

The problem (part 2)

As kids became a larger part of the Internet, new laws were passed to safeguard their digital engagement. Led by the US (COPPA) and followed by the EU (GDPR), these kids data privacy laws creating strict new ‘zero-data’ parameters for brands and content owners banned the passive tracking of kids online.

The SuperAwesome solution

SuperAwesome set out to build infrastructure to enable the zero-data Internet. We build kidtech, technology which combines strict compliance with functionality. Today our kidtech is used by virtually every top kids brand and content owners in the world.

Our leadership team

Dylan Collins

Dylan Collins

Chief Executive Officer

Investor and executive across the digital media sector

Max Bleyleben

Max Bleyleben

Managing Director

Former COO Beamly and Managing Partner Kennet Partners

Sheenagh Rogers

Sheenagh Rogers

Chief People Officer

Former Head of HR, Paddy Power Betfair

Joshua Wohle

Joshua Wohle

Chief Technology Officer

Former CEO, Targetz and Project Leader, Richemont

Lee Veitch

Lee Veitch

Global Head of Sales

Former Commercial Director, Swapit

Paul Nunn

Paul Nunn

Chief Strategy Officer

Former Managing Director Outfit7 Brit Limited, and Advisor for HalfBrick and Roald Dahl

Rebecca Newton

Rebecca Newton

Head of Trust and Community

Board member for DitchTheLabel, NSPCC, Former Chief Community & Safety Officer, Mind Candy

Kate O'Loughlin

Kate O’Loughlin

COO, Americas

Former SVP & General Manager, Tapad

Tim Weller

Tim Weller

Non-Exec Chairman

CEO Incisive Media (IPO), Chairman Trustpilot, Chairman Taptica (AIM:TAP)

Mike Hutchinson

Mike Hutchinson

Chief Product Officer

Former Head of Product, Beamly

Ben Zagorski

Ben Zagorski

Chief Revenue Officer

Former Chief Revenue Officer, Above Average, Upworthy

Trusted by over 250 of the top kids brands and content owners

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