Powering the kids digital media ecosystem around the world

Our award-winning technology enables the kids' Internet. Used by hundreds of brands and content owners, SuperAwesome products provide safe digital engagement with almost half a billion kids every month. Certified COPPA-compliant and fully consistent with the GDPR-K, we maintain the highest data privacy compliance standard of any company operating in the kids sector.

Our products

AwesomeAds is the only advertising platform built specifically for the data-privacy requirements of the under-13 kids' audience (certified COPPA-compliant, with support for GDPR).

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REX is the first kid-safe programmatic ad platform. Part of AwesomeAds, it removes all non-compliant tracking elements from ad units and certifies the content to ensure age-appropriateness.

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PopJam is the only safe social content platform built for the kids and tweens market (certified COPPA-compliant), designed specifically for introducing new content to the under-13 audience.

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Kids Web Services (KWS) is a set of cloud-based tools to create safe, compliant kids' sites & apps, fully automating registration, authentication and parental consent workflows in compliance with COPPA

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Our story

Where we began

SuperAwesome was founded in 2013 by a track record team with backgrounds in digital media, technology and the kids’ media.

The problem (part 1)

As kids shifted engagement from primarily TV to digital devices their attention became massively fragmented.  Instead of watching a small number of TV channels, kids were now distributed across a vast number of devices, screens, channels, sites and apps. A new paradigm was needed to reach them.

The problem (part 2)

As kids became a larger part of the Internet, new laws were passed to safeguard their digital engagement. Led by the US (COPPA) and followed by the EU (GDPR), these kids data privacy laws creating strict new 'zero-data' parameters for brands and content owners banned the passive tracking of kids online.

The SuperAwesome solution

SuperAwesome set out to build infrastructure to enable the zero-data Internet. We build kidtech, technology which combines strict compliance with functionality. Today our kidtech is used by virtually every top kids brand and content owner in the world.

Our leadership team

Dylan Collins

Chief Executive Officer
Investor and executive across the digital media sector

Max Bleyleben

Managing Director
Former COO Beamly and Managing Partner Kennet Partners.

Sheenagh Rogers

HR Director
Former Head of HR, Paddy Power Betfair

Joshua Wohle

Chief Technology Officer
Former CEO, Targetz andProject Leader, Richemont.

Lee Veitch

Global Head of Sales
Former Commercial Director, Swapit

Paul Nunn

Chief Strategy Officer
Former Managing Director Outfit7 Brit Limited, and Advisor for HalfBrick and Roald Dahl

Rebecca Newton

Head of Trust and Community
Board member for DitchTheLabel, NSPCC,  Former Chief Community & Safety Officer, Mind Candy

Kate O'Loughlin

COO, Americas
Former SVP & General Manager, Tapad

Tim Weller

Non-Exec Chairman
CEO Incisive Media (IPO), Chairman Trustpilot, Chairman Taptica (AIM:TAP)

Mike Hutchinson

Chief Product Officer
Former Head of Product, Beamly

Ben Zagorski

Chief Revenue Officer
Former Chief Revenue Officer, Above Average, Upworthy

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