Press Release
OpenSlate veteran Jimmy Butchart joins SuperAwesome as Global Head of Commercial Operations
NEW YORK (3/6/2018) SuperAwesome, the company which powers kid-safe digital engagement for hundreds of companies, today announced the appointment of Jimmy Butchart as their Global Head of Commercial Operations.
Jimmy was previously Managing Director (EMEA and APAC) at OpenSlate, the leading platform for YouTube analytics and brand safety. At OpenSlate, he led their business in EMEA and APAC, opening up customers in over 20 countries.
Butchart stated: “YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, the platform can’t acknowledge the fact without crystallising a huge legal liability. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement.”
SuperAwesome’s products are used for compliant (COPPA/GDPR-K) kids digital engagement. The company has also rolled out a specific suite of tools for brands, content owners and content creators engaging with the 6-13 audience on YouTube including SuperAwesome Creators (safe influencer marketing), SafeFam (certification for family content creators) and KidSafe YouTube (safe under-13 content targeting).
Butchart commented, “At OpenSlate I became very familiar with SuperAwesome’s products and saw that they were the only ones creating solutions for the kids-focused companies in the YouTube ecosystem (and beyond)”.
He continued, “The challenges facing these types of advertisers and content-owners on YouTube are unique. As the global kidtech leader trusted by hundreds of companies to power their digital kids engagement, SuperAwesome is playing a critical role in making this ecosystem safer for kids. I’m incredibly excited to be joining at this juncture”.
Dylan Collins, SuperAwesome CEO stated “we are delighted to welcome Jimmy on board. His YouTube expertise will be invaluable and given the events of the last couple of weeks it’s clearer than ever why we need dedicated tools and technology for companies to engage with children online”
