Kid Aware - SuperAwesome

Master Responsible and Effective Marketing to Kids

Equip your teams to launch digital youth marketing that’s safe, compliant, and effective.

Navigating kids’ digital compliance isn’t just legal – it’s business critical. With privacy laws and youth safety standards constantly changing, brands and agencies need more than theory – they need expertise. Kid Aware gives you that advantage.

Build trust | Reduce risk | Stand out

Kid Aware gives your team the practical skills and knowledge to confidently engage kids audiences in today’s evolving digital landscape – safely, legally, and with commercial confidence.

If you’ve already taken the training, you’re ready to take the quiz. Make sure you have the password from your instructor.

If you’d like to a schedule a training click the button below

Get Started

Kid Aware equips brands and agencies to confidently navigate youth privacy laws and compliance standards – protecting kids and your reputation

Our training program is available to agencies, brands, and publishers around the world.

Turn compliance knowledge into business confidence

✓ Understand global kids’ data privacy laws (COPPA, GDPR-K, and others), Age-Appropriate Design Codes, and advertising creative best practices so you can launch campaigns without legal risk.

✓ Assess your youth marketing campaigns against compliance standards across platforms

✓ Learn how to evaluate partners and tech providers for safe kid-audience engagement

✓ Stay ahead of regulatory changes with our training to keep your team current

Kid Aware is designed for brands, agencies, publishers and digital teams working with kids audiences who want to launch compliant digital campaigns and protect their business from legal and reputational risk

Jonathan Chambers, Director, Generation Media

“As the UK’s number 1 specialist Youth Entertainment Media Agency we have an obligation to protect the youth audience that we engage with. We are proud to receive Kid Aware accreditation from SuperAwesome: as leaders in this field they are clearly putting our audience first and proactively seeking to protect children’s welfare online, something that we know will resonate with our clients.”

Trusted by agencies and brands that prioritize safe, compliant digital engagement with kids:

What you get:

Structured, Practical Learning

Designed for Busy Teams:

Kid Aware fits into real work schedules – typical sessions are 60 mins with time for Q&A. Remote and in-person options available.

Real-World Application:

We focus on clear, actionable knowledge you can use immediately – not just abstract theory.

Direct Access to Experts:

Training includes ongoing support from SuperAwesome’s kids compliance knowledge team for real-time questions.

Earn Your Badge

Once you’ve completed your training, earn your Kid Aware Certification that you can:

Showcase on LinkedIn and email signatures
Demonstrate your team’s expertise to clients
Differentiate your business in proposals and pitches

Certification proves your understanding of kids’ compliance requirements and shows your commitment to trusted, safe digital engagement.