Awesome Ads: The Curated, Privacy-First In-App Marketplace for Youth

Mobile apps and games are core to Gen Alpha’s digital life, but the infrastructure powering most in-app advertising was built for adults.

Awesome Ads is a curated, privacy-first marketplace that combines youth intelligence, kid-safe technology, exciting playable formats, premium inventory, and transparent measurement into one unified solution for reaching the next generation responsibly and effectively.

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Why SuperAwesome?

✓ Data & Insights for Intelligent Planning, with Transparent Measurement

✓ Technology & Scale, Delivered Safely

✓ Creative Expertise & Innovation

How SuperAwesome is Supporting Data Privacy Week 2022

Data & Insights for Intelligent Planning, with Transparent Measurement

Relying on guesswork and limited transparency is a thing of the past.

Powered by SuperAwesome’s foundational technology and youth expertise, we turn fragmented data into actionable insight for your business.

✓ Intelligent Planning: We apply granular youth segmentation across the app ecosystem so you can activate precisely on-target. Our planning is fueled by 13+ years of youth campaign history, 9 million+ inputs into 1P research, third-party data integrations, and moderation logs

✓ Transparent Measurement: Awesome Ads provides unified, transparent reporting across all devices and playable formats. You gain deep insight into delivery and placement behavior, complete with dashboards that offer granular, mid- and post-campaign reporting

✓ Actionable Outcomes: We go beyond surface-level metrics to measure what matters, including true unique reach across devices, incremental reach, in-game sentiment analysis, and brand lift

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Technology & Scale, Delivered Safely

Awesome Ads offers the largest contextual view of youth audiences globally, granting you access to over 5,000+ carefully curated mobile apps, games, and sites.

We ensure your media is biased only toward what is most performant for your brand.

✓ Unmatched Contextual Targeting: Because behavioral tracking and cookies are restricted under global youth privacy laws, we bypass them entirely. Instead, you can target youth based on highly specific contextual audiences, demographics, interests, and fandoms

✓ Uncompromising Safety: Every campaign is backed by our dedicated global in-house Under-18 compliance support. We never use behavioral tracking

✓ Human-Led Moderation: All inventory and creative assets go through rigorous human-in-the-loop moderation to ensure the player’s experience is age-appropriate and fully compliant with regulations

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Creative Expertise & Innovation

Youth audiences demand meaningful engagement, not intrusive interruption.

Even when you reach the right audience, standard formats often fail to capture their attention or allow them to truly connect with your characters and products.

✓ In-House Youth Design Studio: Our dedicated team of creative experts builds fun, interactive experiences tailored to kids’ specific developmental milestones and your brand’s integrity

✓ Next-Generation Formats: We deliver maximum engagement through interactive rich media, interactive video, playables, and custom 3D/360 creatives

✓ Proven Performance: By utilizing youth design principles that never rely on exploitative mechanics or dark patterns, our custom creative formats consistently drive 2x higher Click-Through Rates (CTR) than competitors. We also ensure rigorous pre-campaign creative assessments and in-flight A/B testing to optimize your impact

We power better in-app experiences—for brands and for the next generation

Ready to engage your ideal youth and family audience safely and at scale?

Contact us