A global wellbeing program for creators.

Designed to help creators thrive sustainably while setting a higher standard for responsible youth content creation.

Creator Aware - Creator Wellbeing & Responsible Content Essentials

Creator Aware:
Supporting the next generation of creators

Why did we create Creator Aware?

Creators are under more pressure than ever with always-on platforms, unpredictable algorithms, public scrutiny, online criticism, and blurred boundaries between work and personal identity.

For creators reaching kids and teens, the responsibility is even greater.

Creator Aware brings creator wellbeing and audience protection together in one global framework, helping creators build sustainable careers while keeping young audiences safe, protected, and positively engaged.

How does Creator Aware work?

Mental health and resilience support

Through our partnership with Self Space, creators working with SuperAwesome can access specialist-led mental health support and training designed around the realities of public content creation.

Wellbeing commitments

Creator Aware sets clear expectations for healthy working practices, work-life balance, safeguarding, and ensuring education and wellbeing are never compromised for content production.

Positive content guidance

We help creators use their platforms responsibly, encouraging positive, constructive messaging and authentic role modeling for young audiences.

Audience safeguards

Creator Aware builds on SuperAwesome’s disclosure requirements, endorsement standards, content safeguards, and age-appropriate campaign practices.

Protected payments for young creators

SuperAwesome is introducing protected payment options for eligible young creators, helping support greater financial protection and independence.

One global standard

Creator Aware applies to every creator working with SuperAwesome across our global network, so the same standards of wellbeing support and audience protection apply to every campaign and partnership.

Built for creators, audiences, and brands

➜ For creators, Creator Aware provides practical support, clearer expectations, and access to wellbeing resources.

➜ For young audiences, it helps ensure the content they see is transparent, age-appropriate, and created responsibly.

➜ For brands, Creator Aware brings marketers greater confidence in responsible creator partnerships.

What do Creators think?

Kevin McCarty – One of the biggest family creators with over 24M followers across platforms

“The creator space can be an incredible journey that opens the doors to amazing experiences, but it can also be very mentally taxing along the way. We wear hundreds of different hats in the content we produce and constantly need to find the energy to keep creating, innovating, and growing in the wake of an ever-changing algorithm that may or may not be in our favor in a particular moment. It can be a lonely world, and having Creator Aware as a place to turn when it becomes too mentally exhausting and, more often than not, anxiety-inducing is a priceless tool to have.”

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Amira Tahri, a 17-year-old Athlete and Content Creator

“I’ve been sharing content about my life online since I was really young, and I’m grateful for everyone who’s supported me along the way. Social media has opened so many doors for me, but it also comes with a pressure that most people don’t see. Especially for teen creators, it’s not uncommon to feel insecure as a result of negative comments or DM’s. Having the right support makes it easier to tune out the negativity and keep doing what you love. That’s why I think initiatives like Creator Aware are so important.”

Interested in Creator Aware?

Register your interest to learn more about Creator Aware and how SuperAwesome supports responsible creator marketing for the next generation.