The Youth-Specialized, Audience-Centric Video Solution
Video is the dominant format for reaching kids and teens, but the infrastructure powering most digital video advertising was built for adults. Awesome Video delivers a purpose-built solution across YouTube, Connected TV, and in-app environments – eliminating waste while ensuring compliance, safety, and performance
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YouTube
YouTube is massive, but finding safe, relevant inventory requires more than keyword targeting. Google’s native tools often oversimplify youth audiences, resulting in only 24% of direct spend actually reaching the intended youth target.
Waste-Reducing Media
By leveraging audience-level targeting built for youth – focusing on fandoms, values, and passions instead of blunt taxonomies like “girls 13-18” – Awesome Video eliminates up to 45% of media waste
Scale and Curation
We offer access to over 140,000 constantly evolving, human-reviewed channels, representing over 164.5 billion monthly views on YouTube and 34.5 billion on YouTube Shorts
Accurate Classification
We use channel-level alignment combined with video-level targeting to achieve 96% accuracy in relevance modeling, ensuring your brand aligns with the right content
CTV
Fragmentation across streaming apps makes planning and measuring youth campaigns incredibly difficult.
Unified Access
Awesome Video unites the fragmented youth CTV landscape, granting brands access to over 70 OTT properties and 600 CTV channels
True Cross-Screen Measurement
Unlike vendors that only show you a single-platform slice, we provide transparent, cross-screen measurement. You can understand incremental reach, true unique reach across devices, and co-viewing behavior tailored specifically for youth campaigns
In-App
Reaching youth audiences inside the apps and games they love requires rigorous data protection
Brand-Protecting Infrastructure
Awesome Video provides transaction-level data protection. Our Safe Harbor-certified KidSafe Filter intervenes at the exact moment an ad is delivered to prevent the collection of consumer data, protecting both the brand and the publisher
Regulatory Compliance
We ensure all video creatives adhere to local, age-appropriate regulations – including clean landing pages and appropriate calls to action – so compliance is built right into the transaction
In-Game
Immersive gaming platforms like Roblox, Fortnite, and Minecraft are the ultimate social and entertainment hubs for Gen Alpha and Gen Z, functioning much like YouTube did a decade ago. However, navigating these vast, user-generated environments safely requires deep cultural fluency and technical expertise.
7B+ monthly in-game billboard impressions available
Scaled across 394+ games on Roblox, across consoles and mobile
Native Video Billboards
Awesome Video extends your brand’s video campaigns seamlessly into the 3D gaming ecosystem, granting you unified access to video billboards within immersive gaming environments like Roblox
Cross-Platform Amplification
Youth culture isn’t siloed by platform, and your media shouldn’t be either. By integrating in-game video with your wider media buys across YouTube, CTV, and in-app video, Awesome Video creates a powerful flywheel effect. We help you transform an isolated gaming placement into a sustained engagement engine
Uncompromising Safety & Compliance
In a massive ecosystem of user-generated content, brand safety cannot be an afterthought. Every in-game video placement is backed by our dedicated global under-18 compliance support and human-in-the-loop validation. We ensure your brand only appears in age-appropriate, culturally relevant experiences, utilizing youth design principles that never rely on exploitative mechanics or dark patterns.
