SuperAwesome has recently finalized an exclusive partnership with Club Roblox, an immersive roleplay/lifestyle game within the top 1% of the most-played games out of Roblox’s 40 million+ games. As the only partner able to sell branded activations in Club Roblox, SuperAwesome unlocks the opportunity for brands to reach a highly… Read More
As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
Die Zahl der Markenerlebnisse in digitalen Umgebungen wächst weiter – und mit ihr die Herausforderung, in diesen Umgebungen junge Menschen auf authentische Weise anzusprechen. Dies gilt ganz besonders für Kosmetik- und Körperpflegemarken, denn die nächste Generation ist dabei, mit ihrem Einfluss und ihren Werten die Kosmetikbranche zu verwandeln. Jugendliche und ältere… Read More
For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
As a brand you’d be hard-pressed not to have metaverse envy, given all the breathless reporting in the media about super-cool custom experiences created by top brands in luxury goods, sportswear, fast food franchises,… Read More
On April 5th, 2022, SuperAwesome took part in the inaugural IAB PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. At the event, our Managing Director of SuperAwesome Gaming, Nick Walters, and Chief Revenue Officer, Ben Zagorski led… Read More
Gaming is the #1 activity among young audiences today, outranking live TV and streaming. This shift has made entering the gaming ecosystem crucial for brands to stay relevant with kids and Young Teens. Young audiences participate in gaming across a range of platforms, meaning that there are many points of… Read More
Dubit makes games for the metaverse, and has over 20 years experience of creating digital gaming worlds and experiences. The company’s SVP of Global Trends, David Kleeman, recently sat down with us on SuperAwesome’s #Kidtech podcast to discuss the changing nature of children’s relationship with technology, the emerging… Read More
