5 idées clés pour interagir avec les générations Alpha & Z à Noël

La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More

Congratulations to the 2023 WiT Wonder Women!

Congratulations to all of the winners of the Women in Toys Wonder Women awards! We had a fantastic time celebrating with all of the attendees and couldn’t be prouder of our CEO, Kate O’Loughlin and Head of Brand Strategy, Allie Walker, who were both named as finalists. The Wonder Women… Read More

Why Younger Gen Z (16-18) Is the Future of Personal Care Brand Success

Younger Gen Z (ages 16-18) is the future of personal care; they’re setting trends and are at a critical life stage where they’re buying their first personal care products with their own money. Brands that don’t actively engage with this group may overlook the chance to foster meaningful connections and… Read More

SuperAwesome Leadership to acquire company from Epic Games

Today the management team and I are announcing our intention to acquire most of SuperAwesome from Epic Games. We will continue to pursue our mission to build a safer internet for the next generation. As an independent company we will expand youth engagement with our ad platform, AwesomeAds and continue… Read More